The Great Depression An Early World War II - 1351 Words

Describing a period of poverty and confusion, the late 1920’s can be described as being an early World War II. Leaving an era of excitement and entertainment, the great depression that hit The Unites States of America was a reflective shock. There were numerous reasons for the Great Depression, some of which incorporate The Great Crash of the stock exchange, absence of spending by the normal individual, the Smoot-Hawley Tariff Act and a gigantic dry spell in the Mississippi Valley. From this across the nation emergency came Social Security as we probably am aware it, the formation of the Tennessee Valley Authority Act, the production of the SEC and stricter managing an account and securities exchange controls. Generally speaking the Great Depression largely affected The United States. One of the biggest and longest lasting effects of The Great Depression was the effect on employment. There’s magnitude of allegations on what caused The Great Depression, some farther fetch than others. America had experienced difficult times before: a bank frenzy and gloom in the mid 1820s, other monetary tough times in the late 1830s, the mid-1870s, and the early and mid-1890s. Be that as it may, never did it endure a financial disease so profound thus long as the Great Depression of the 1930s. Business analysts have contended following the time when as to exactly what brought on it. In any case, it s okay to say there were a bundle of interweaved things that contributed. America hadShow MoreRelatedThe Cause Of The Baby Boom Era1264 Words   |  6 Pagesas the war and all the men coming back to their wives. There are many theories that purport to explain the causes of the baby boom. Among those theories is the belief that the increase in population growth was in direct correlation with the end of the Great Depression and World War II. This theory is explained by considering the decrease in fertility due to the economic hardship during these dreadful events. This theory is supported by the fact that many men were off fighting World War II, makingRead MoreWorld War Ii And The United States Economy. When People1296 Words   |  6 PagesWorld War II and the United States Economy   Ã‚  Ã‚   When people think about World War II, they normally associate it with Hitler, genocide, the Great Depression, the Cold War, and other negative things; however, there were some positive impacts it had on the United States. Economically, the United States and other countries around the world were devastated by the crashing of the stock market. Unemployment rate was at a high point, Hitler was gaining control of Europe, and we were trying to remain isolationistsRead More America During WWII Essay1616 Words   |  7 Pagesgain equality, the decades-long Cold War that followed the peace, and the ending of the most severe economic crisis in American history; to say nothing of the fact that Pearl Harbor undeniably served as the impetus for American involvement in World War II. All of these occurrences either may not have transpired, or at the very least been significantly slower in their arrival without the Japanese attack on Pearl Harbor and the entry of the U.S. into World W ar II. Though often times in the collectiveRead MoreAmerican Foreign Policy After The Great Depression1390 Words   |  6 PagesAmerican foreign policy completely shifted from the Isolationism to Interventionism for valid reasons. First the economic and socially challenging home front crisis of the Great Depression kept American citizens and politicians busy with domestic policy. Additionally the disillusionment of people with WWI caused America to avoid war at all costs. However, the rising threat of fascism in Europe forced America to defend democracy and help its allies. The first shift was seen when foreign policy in theRead MoreMusic And The Second World War1666 Words   |  7 Pages Music and the Second World War Adam Griffin South Piedmont Community College Music Appreciation 110 – Mr. Campbell â€Å"In World War II, jazz absolutely was the music of freedom, and then in the Cold War, behind the Iron Curtain, same thing. It was all underground, but they needed the food of freedom that jazz offered† – Herbie Hancock. Looking back into history, you could create a timeline of events with nothing but song titles. Music was not just music, it was a lifestyle. Every majorRead MoreChildhood Memories Essay1363 Words   |  6 Pages1900s the meaning of American identity at home____________ excluded more people than previously Progressive reformers were primarily concerned with____________ making democratic capitalism work better American women of the late nineteenth and early twentieth centuries found that the settlement house movement_________________ was a good place to use their talents to help society Progressives launched the social purity movement to___________________ attack prostitution and other vices Read MoreThe Reasons For The Outbreak Of The Second World War1444 Words   |  6 PagesThe reasons for The Outbreak of The Second World War World War II lasted from 1939-1945, but there were a number of circumstances leading up to the beginning of World War II. It involved the majority of the nations in the world in which they formed two military alliances. Those alliances were the allies and axis. In a state of total war, World War II was the most deadly war in history. This war was caused there was a violation of the Treaty of Versailles from WWI. Then, there was the expansion ofRead MoreLife At Home During World War I1443 Words   |  6 PagesLife at Home during World War I and World War II Introduction During World War I and World War II life back home changed excessively. Families were experiencing drastic changes as the absence of men affected not only families but the economy as well. When the soldiers went to fight in World War 1 and World War 2, women and children had to replace men in the workforce. There was an increase in those affected by the trauma of the wars, and the birth-rate had dropped during this time. FamilyRead MoreA Time For Change . William G. Pollard, A Physicists, Had1509 Words   |  7 PagesThroughout history most of the great periods of change can be traced back to an event or discovery. In early man, man hunted for food with his hands until he acquired the technology necessary to make weapons. During this period, man hunted and gathered food as they walked through the vast earth. This was until the discovery of agriculture and farming allowed many to stay in one spot and raise a family. We have witnessed changes due to the spread of religion, and great periods of change brought forwardRead MoreThe Major Events Of The 20Th Century Were Characterized1612 Words   |  7 PagesThe major events of the 20th century were characterized by devastating political experiences of wars and totalitarianisms that were born out of the shifts in philosophical, social, political and economic ideologies and movements across many regions of the world. During this time in history, commun ism took root in many states where people took control of the economies in order to establish a communist society that was based on a social economic order that was structured upon common ownership of the

Chinua Achebe s The Of The Sea Again Home Again,...

â€Å"Home again, home again, jiggety-jig† (Wikipedia). No longer permitted to dwell in the land of one’s birth and family a dismal and forlorn experience of bitterness and sorrow whether one expelled from one’s country by political force or by self-preservation. According to the Oxford English Dictionary the term exile defined as the state of castaway and barred from one s native country, typically for political or punitive reasons. A parallel established between Achebe’s Okonkwo, the name implies male pride, stubbornness, and his forced exile for self-preservation and the exile of Chinua Achebe, himself. Americans in the United States have difficulty comprehending the idea of expatriation from their homeland as the Constitution of the United States guarantees many rights not evident in other countries. Countries with governing bodies having mindsets of dictatorships and monarchies, predominantly found in the young yet ancient peoples of Africa, wh ich according to Wallechinsky has eight of twenty worst tyrants in 2006. Many have sat in the back of an old rattling pick-up truck for one reason or the other—seldom considering Achebe’s viewpoint, â€Å"†¦facing what seemed the wrong way, I could not see where we were going, only where we were coming from† (Achebe 1-2). Departing from the familiar, births comprehension, and fear, while the anxiety increases so does the insecurity—home forever burnt into the mind’s eye remains forever embedded in the heart’s eye. One’s

Illegal Activity Extending Legislation †Free Samples to Students

Question: Discuss about the Illegal Activity Extending Legislation. Answer: Introduction Money laundering is a big issue in Australia. The illegal activity has been thriving in the country because it has been catalyzed by the booming property market in the country. Another reason why the activity has found a place in Australia is because successive Australian banks have failed to pass strong anti money laundering laws in the country. The lack of political will by successive Australian governments to extend anti money laundering laws to cover accountants, real estate agents and lawyers (Conklin, 2013). It is estimated that billions of dollars of dirty money has been laundered by means of building residential property. ANZs head of financial crime, Guy Boyd, points a finger at the government both current and past for not extending legislation and also because most of those politicians come from the sectors mentioned (Conklin, 2013). Internationally, money laundering has become a major issue as the money is said to fund terrorism therefore destabilizing world peace. The main challenge with these at a global level is that there are no common laws adopted by the the world . each country adopts its own laws and enforces them individually, there is no collective approach by countries to this problem (Macdonald, 2013). The crime known as money laundering originates from what the Federal Law against Organized Crime indicates as operations with resources of illicit origin, in relation to what the Federal Penal Code typifies as the crime of money laundering. Money laundering is known as conduct of conduct to conceal the existence of an illegal source or the use of income derived from an illegal activity,hiding its origin to make it appear legitimate. The objective of the LAWS is to protect the financial system and the national economy, establishing measures and procedures to detect acts or operations that involve resou rces of illicit origin. The subjects required to comply with this Law are:Financial entitiesIndividuals and legalpersons who carry out vulnerable activities Regulatory scheme to control it In addition to the guidelines of the Official Compliance Provisions, it is proposed: Adopt international instruments and cooperation In order to detect a problem at an early stage, consider offices sent by the Authorities (PGR, FIU, SHCP, etc.). Check black lists like: OFAC, INTERPOOL, FBI, etc. Be up-to-date with the information notes of radio, TV, newspapers and magazines. What is meant by a previous offense in money laundering? There is an illegal primary activity that generates income, which is sought to be reinserted in the legal field. A ruling by the Court of Justice of Australia set precedents and opened the way for the Attorney General's office to charge anyone with money laundering, without the need to detail the origin of the funds questioned (Doherty, 2005). That is to say that they could accuse by washing without proving the underlying crime, as the vast majority of the legislations require. The resolution of the Supreme Court is directed to a wide conception of what is the autonomy of the crime of washing in that country. "In a process of money laundering we do not have to prove the nomen juris of the crime, when it was committed, who committed it, how it committed it, who is the subject of the crime." It is not that the illegal origin should not be verified of the funds but that this illicit origin must be inferred from the objective and particular circumstances of the case. That is, it is not enough that someone transfers large amounts of cash without a backup for a judge to consider washer, but it needs to be verified by an investigation that is being transported that money in order to conceal its illicit origin, or change its location or destination. Recommendations for financial institutions: The areas of Money Laundering Preventi on and Terrorist Financing (PLD and FT) have become identification, monitoring and reporting structures aimed only at complying with applicable provisions and not going further on in its operations analysis. They should focus on seeking money laundering and not on the previous offense. The PLD and FT areas should be more effective, monitoring, extracting and prosecution (Beare Schneider, 2007). in order to detect a problem of money laundering according to the autonomous crime at an early stage. And, above all, to consider the reports immediately, offices of the FIU and Authorities (PGR, Local police etc.), as well as the lists of OFAC, INTERPOL, FBI, etc. It has always been a challenge for the financial industry to comply with the change to the regulatory framework because it takes some years to implement the changes in systems, a situation that is solved by having solid laws in the matter and to pursue the autonomy of the crime. Harms associated with money laundering The acts, offenses and consequences that are associated with it have been constituted as abhorrent and criminally prosecutable, and it is therefore increasingly pertinent to determine with greater skill the source, form and cunning in which those who commit their lives to commitcrimes,inordertomitigateitseffects. As society is organized and specializes in the mechanisms of study, prevention and investigation of any criminal activity, as well as the form who are dedicated to cleaning money, criminals and organizations; they are obliged to make their activity an increasingly creative and diversified work. The passage of time has shown us that it is possible to observe broadly a high probability of acting in contexts through which money laundering is possible and the management of organized crime focuses on always locating new washing mechanisms. The regulations have gone above the banking context, reaching other areas of the economies of nations, such as informal economies, independent professionals, pensions, securities, insurance, etc. However; this problem grows and mutates with more speed than the time with which the control mechanisms manage to perceive; sometimes some believing that the ways to detect it are already identified, close to explore other mechanisms that can facilitate money laundering, when licit and formal business are mixed with illicit and informal businesses (Grosse,2001). The effort is large but not sufficient, the various entities subject to control must make efforts and analysis with open mind about the possible ways that an organization and / or criminal would use to do illegal business, with the products offered by the obligated subject. The foregoing forces to evaluate and identify more precisely what in the context of money laundering has been called "typologies", or "warning signs" or said in the words of this server "indicators of fraud" that is more appropriate for some non-banking areas, such as insurance. It is important to analyze this issue with a broad vision in view of the fact that the greatest efforts have been focused on controlling movements and bank transfers; which makes a lot of sense, since the ultimate goal of money launderers is to get the dirty cash into their accounts and mobilize it with freedom. Notwithstanding the foregoing; is already, to a great extent a subject surpassed by the criminal organizations and, they have diversified their activities in such a way that does not generate doubts or suspicions when their money crosses the banking controls and for that reason, they need to disguise the forms of generate clean money in small and informal businesses, investing dirty money that by the level of negotiations do not go through controls, this we know is not a novelty today. Thus, if we analyze and observe international and local standards a little, virtually all refer their controls to the banking context; which I repeat, it makes a lot of sense if the washers went directly to the banks to deposit their dirty money, but the reality makes it necessary to look further and verify that many alternative mechanisms are used to hide and eliminate suspicions. Recommendations Recommendations of the International Financial Action Task Force (FATF).As we know, the FATF is the highest international body that concentrates and directs efforts in the prevention of money laundering and terrorism financing, a group of which Australia is a member and it presides as of June 2010 for a period of one year .The FATF has issued 40 recommendations on money laundering prevention and 9 recommendations for financing terrorism (Cox, n.d.). Scope of the crime of money laundering (Recommendations 1-2) as a crime. To classify offenses that are accessory to the crime of money laundering, including conspiracy, attempted, collusive, instigating, facilitating and advising their commission, unless the fundamental principles of domestic legislation do not allow it. The key to being able to determine if money laundering is actually committed in certain unusual situations and all alerts related to this crime is: There should be strong legislation enacted to curb against this crime. To know the characteristics of the crimes of money laundering, to prevent, to detect them, to detect them and to fight them, according to the penal laws for the Financial Institutions of the different countries and to the intervention of the compliance officer in the financial system (Graham,BellElliott,2003). References ADLER, F. (2016). CRIMINOLOGY. [Place of publication not identified]: MCGRAW-HILL EDUCATION. Beare, M., Schneider, S. (2007). Money laundering in Canada. Toronto: University of Toronto Press. Conklin, J. (2013). Criminology. Boston: Pearson. Cox, D. Introduction to money laundering deterrence. Doherty, M. (2005). Criminology. London: Old Bailey. Graham, T., Bell, E., Elliott, N. (2003). Money laundering. London: Butterworths LexisNexis. Grosse, R. (2001). Drugs and money. Westport, Conn.: Praeger. Macdonald, A. (2013). Criminology. [Place of publication not identified]: Theclassics Us. Parmelee, M. (2011). Criminology. New York, NY: Barnes Noble Digital Library.

Urban Sprawl Essays - Grasslands, Lawn, Urban Sprawl, Landscape

Urban Sprawl Urban sprawl is not a new phenomenon, and the battle between environmentalists and developers is well-known. But perhaps the issue is not that the land is being utterly stripped of life and replaced by cookie cutter houses or factories, which has been a controversy for decades. Perhaps the fighting has exposed a deeper problem: the American acceptance of a false outside, seen through lawns that mimic interiors. People often perceive that any green space is nature. As Michael Ventura says, "America is form opposed to content" (216). Contractors leave some existing trees on lots not because it may be costly to remove them but because those trees also serve as a selling feature for the houses built between. Most people would rather spend their weekends at an official, regulated and landscaped park rather than hiking through some un-named forest track. While there is the standard human desire for new experiences, people often are only willing to try pre-tested experiences. Even when one realizes the societal manipulation, it still seems difficult to jump over the railings and really cut a new path. So if people are aware that they're being led by the nose through a sterile, pre-chewed and mocked-up environment, why don't they respond? Here's why: People are simply cannot deal with vast expanses of "nothing." Afterall, it is more or less the American motto to "tame" the wilderness, to take what the land has to offer and use it to better the standard of human living. Just "being there," a more Eastern philosophy, seems only a waste of both money and resources to American thinking. The court system has even ruled several times along the lines that a "loss of open space amounts to an insignificant impact" to dissuade new housing developments ("Preservation Groups Lose Favor"). The planet alone has been deemed worthless without us, a belief which already ties in nicely with some Western religious rationalization, for "the ease of human interface, comfort of use, the accuracy of human perception" (Viola 226). Even the National Park Service doesn't seem to seem to be championing the planet to simply safeguard natural ecospheres ("Mission Statement"). They state: Government has always had an interest in the development of [American] land in a beneficial, efficient, and aesthetically pleasing manner. Since these variables are highly subjective, land use law, which covers environmental takings and zoning issues, are among the most contentious issues facing local, state, and federal officials. They preserve the land as it is because it will serve them in some function, that of some obscure goal of outside recreation for the people. Our "recreation" truely is based on "re-creation," as Ventura points out (216). The noble act is revealed as a selfish one, something that will ensure their remembrance as "good ancestors." They wish to please as many people as possible, marketing the land to satisfy expectations. However, "safe, clean and aesthetically-pleasing" is not natural nature. Powerful storms become"natural disasters" to our eyes, and weather is judged "inclement" based on our perceptions. And those perceptions are not just the normal range of senses dictated by species, but are directly affected by the environment. The senses are heightened or dulled depending on dangers encountered in daily life, and the more one is shielded from the environment, the less one is prepared to handle it when it changes suddenly. A person living in a so-called under-developed country more easily accepts local phenomena - such as sand storms or tsunamis - than someone caught off-guard by an earthquake in a city. A resident of Florida posted desperate pleas on the Family Gardening message board, under the thread of "How do I get the sand out of my lawn? HELP!" after one particularly heavy rain ("Message Posting"). The trouble just seems to come with the territory, yet fifteen concerned replies did follow, explaining just how to remove the foreign matter from the sacred backyard. "What is real," Viola suggests, "is what is psychologically meaningful" (229). People now look at the stripped-down ecospheres surrounding their dwellings as an extension of their property: something that is owned and must be used. Artificial images do not portray reality accurately, as "they aspire to be the image and not the object" (Viola 226). We know that crabgrass and dandelions exist, but lawn-owners insist that such defects shouldn't. Lawns are worse than simply a photograph--which, if manipulated, is still an image. On the other hand, a lawn is actually a three-dimensional space that we can enter, observe from all angles, drive by and judge the proficiency of weed-whacking. The introduction to

Free Essays on Instituto De Defensa Legal †Legal Defense Institute

Instituto de Defense Legal – Legal Defense Institute The mission of the Legal Defense Institute is to defend and promote human rights as a part of bringing peace to Peru and consolidating its democratic institutions. They work for the human rights of the people in their country and for peace. They also want to unify the democratic institutions, have active citizen participation and institute a rule of law. The organization has many reasons for their purposes. The IDL was founded in Peru in 1983 because of the emergence of general and permanent violence due to the Sendero Luminoso or Shining Path. The Shining Path is a radical political organization that used various terrorist methods against the government. In retaliation, the Peruvian government then started committing human rights violations against innocent citizens of Peru. The focus was mainly on farmers and people who lived in rural unpopulated areas of the country. Thousands of innocent people have been tortured, imprisoned, and murdered based upon assumptions made from the government. The IDL’s goals are to maintain citizen security, public order, and proper police function. The Legal Defense Institute uses a wide variety of methods to implement their plans. They use different legal and judicial activities. They offer legal defense and judicial information and counseling. They produce and propagate legislative proposals. They also send educational materials about their cause to judges, army and police forces, social organizations, academic audiences, and non-governmental organizations. They use education and communication activities for training citizens to be leaders for the cause in their communities. After these training seminars, participants conduct citizen campaigns to identify local concern and mobilize citizens to develop a common platform. Other means of education and communication are regional meetings, participation in the Peruvian Netw... Free Essays on Instituto De Defensa Legal – Legal Defense Institute Free Essays on Instituto De Defensa Legal – Legal Defense Institute Instituto de Defense Legal – Legal Defense Institute The mission of the Legal Defense Institute is to defend and promote human rights as a part of bringing peace to Peru and consolidating its democratic institutions. They work for the human rights of the people in their country and for peace. They also want to unify the democratic institutions, have active citizen participation and institute a rule of law. The organization has many reasons for their purposes. The IDL was founded in Peru in 1983 because of the emergence of general and permanent violence due to the Sendero Luminoso or Shining Path. The Shining Path is a radical political organization that used various terrorist methods against the government. In retaliation, the Peruvian government then started committing human rights violations against innocent citizens of Peru. The focus was mainly on farmers and people who lived in rural unpopulated areas of the country. Thousands of innocent people have been tortured, imprisoned, and murdered based upon assumptions made from the government. The IDL’s goals are to maintain citizen security, public order, and proper police function. The Legal Defense Institute uses a wide variety of methods to implement their plans. They use different legal and judicial activities. They offer legal defense and judicial information and counseling. They produce and propagate legislative proposals. They also send educational materials about their cause to judges, army and police forces, social organizations, academic audiences, and non-governmental organizations. They use education and communication activities for training citizens to be leaders for the cause in their communities. After these training seminars, participants conduct citizen campaigns to identify local concern and mobilize citizens to develop a common platform. Other means of education and communication are regional meetings, participation in the Peruvian Netw...

7 Reasons Why Everyone Should Go To College

7 Reasons Why Everyone Should Go To College From the moment you enter your first years of schooling, you are always told one thing: College is the best way for you to get what you want out of life. But why do people go to college? Does it really help you better achieve your goals and live a better life? Should everyone go to college? While going to college is a huge commitment of your time and energy, many studies have been conducted that show the benefits of seeking higher education far outweighs the costs. Check out 7 reasons why everyone should get higher education! Top 7 Reasons Why Everyone Should Go To College 1. There Is a Whole World of Knowledge to Be Discovered Going to college today isnt like what it was in the past. These days, courses are offered in a wide variety of fields. When you include the elective courses you can take, your options for learning everything from rocket science to 1990’s cartoons are limitless! While there are classes that seem silly to take, the opportunity to learn a variety of information on an array of topics can increase your social, personal, and employment prospects. 2. College Is Where to Figure Out What You Don’t Want to Do For most people, going to college means learning that what you wanted to doisnt actually what you want to do. When we go to college we open ourselves up to more opportunities that we didnt know we had or even liked. Being able to spend your time actively pursuing what you think you want to do rather than dreaming and idealizing it is a fantastic way to build your confidence and find your true passion in life! 3. The Financial Benefit Is Well Worth the Time Sacrifice As pointed out by Stephanie Owen and Isabel Sawhill in their research studies titled, â€Å"Should Everyone Go To College?†, going to college has a financial benefit that makes your time (and mental) sacrifices worth the commitment. According to their research, college graduates earn over $570,000 more in a lifetime with a four-year degree when compared to those that only achieved a high-school diploma. The financial benefits can be even greater for college graduates when you factor in the type of degree, the field of specialization, and the number of scholarships and grants you receive. 4. Never Lose Your Edge in a Competitive Job Market Did you know that as of 2018, the unemployment rate for those with a college degree is 2.1% compared to the 4.2% it is for those with only a high school diploma? A college degree demonstrates to employers that you have dedicated the time and energy required to be a reliable employee who can meet deadlines, maintain an organized schedule, and deal with high-pressure situations. 5. Your Degree Is Valuable All Over the World Is it your dream to travel the world and live in foreign places? If that is the case, going to college is an excellent way to achieve these dreams! The foreign job market, especially for native English speakers, is ripe for those with a college degree. Many people go on to teach English in other countries after college. Others, with more advanced degrees and additional foreign language skills, can go on to work for international corporations in some of the most exotic places in the world! 6. Get Prepared For What Life After School Is Really Like Unlike high-school, college requires you to be solely responsible for maintaining your class schedule and completing coursework. Learning to manage your time effectively is an important step that makes life after college much easier. Though you can always ask us to write your coursework for you. Many books already validate the benefits of creating and maintaining solid routines early in life so that you can keep yourself on the right track towards educational and career success! 7. Get the Tools You Need to Start Your Own Business If your goal is starting your own business, then college is definitely the right choice for you! Marketing, advertising, and business management courses give you the know-how and experience to successfully start, run, and maintain your business. Additionally, being skilled in creating solid business plans coupled with your degree can make you more eligible to receive loans from the bank to get your business up and running. If you cant create it by yourself you can always ask EssayTigers to write your business plan for you. There are always exceptions to the rule Only about 40% of the US population has earned a bachelors degree or higher. But there are plenty of successful people that didnt go to college. Reasons for not going to college can include: Lack of finances Inability to balance school/home/work obligations No desire to continue education after high-school Already experienced in a desired skill or trade Just because you dont go to college doesnt mean that you cant reach your goals and aspirations. It only means that you will have to work just as hard to achieve them! By the way, weve recently completed the blog on what   options you have if you dont want to go to college. Check out these celebrities, start-up founders, and social media superstars who had the drive and determination to take the high-risk move of pursuing their dreams on their terms without attending college: Ellen Degeneres Russell Simmons Steve Jobs Kim Kardashian John Rockefeller Rachael Ray And more! The Takeaway Making the choice to go to college is a sure-fire way to secure and elevate your financial, professional, and social future! If you are overwhelmed by the choices and decisions you need to make when preparing for attending college, check out the services that are specially designed to help. Give yourself the future you want and start the college application process today!

Researching the Market Assignment Example | Topics and Well Written Essays - 750 words

Researching the Market - Assignment Example The product success depends on the correct identification of the target market and, so an awareness campaign was useful in letting consumers know that the product exists in the market. The product was sampled to various consumers and the feedback we collected from consumers was helpful in identifying the target market for the new product. This segmentation divides the market of the product into groups through the year depending on the occasions that the consumer chooses to embrace. On these occasions, the consumer will consume the product more than the other regular times and so production of the product will have to cater for these occasions. Consumers are bound to identify the various benefits of the new product depending on its features or characteristics and use it for those benefits. We therefore, have to take advantage of the benefits identified by the consumer. This means dividing the market into different geographical regions like cities, countries, population densities and the like. This will enable us have a larger market area and also be at a position to bust sales by catering for the individual consumer needs in the various geographical areas. According to (Reid and Bajanic, 2009) these are age, gender, level of income and the amount of education. The target market usually always has similar such characteristics like the same age group and the same level of Education. It is fundamental to know the demographics of the target market because by understanding the target market’s demographic we will be able to create a unique and compelling selling point and also be able to package and present the product in a manner that will entice the target market. The demographic for the target market is likely to be a group of both male and female who are between the ages of 25 to 40 years. The target market’s is also likely to have a college degree and earn approximately $25,000 to $35,000 per year. The target market for the novel product is most